Claude Code Skills

Hines Creative Toolkit

Custom skills that turn Claude Code into a full business operating system -- from client websites to lead gen to campaign deployment.

How Skills Work

1

Invoke

Type a slash command like /build-site with your arguments

2

Load

Claude loads the skill's workflow steps, tools, and conventions

3

Execute

Claude walks through the workflow step by step, asking for input when needed

4

Deliver

Complete output -- deployed site, sent campaign, loaded leads

Task Skills

/build-site

Build Site

Build and deploy a complete client website on Cloudflare Pages. Handles requirements, design, copy, code, and deployment.
  • 01 Gather requirements -- brand, audience, goal
  • 02 Choose approach -- single HTML, Tailwind, or framework
  • 03 Plan structure based on site purpose
  • 04 Build responsive, accessible code
  • 05 Deploy to Cloudflare Pages
/campaign

Campaign

Build a GHL SMS + email campaign with tag triggers, follow-up sequences, and outcome tracking.
  • 01 Define audience, offer, and goal
  • 02 Draft SMS opener (yes/no format)
  • 03 Draft matching email with more detail
  • 04 Draft follow-up SMS for no-response
  • 05 Define tag naming and execute
/find-leads

Find Leads

Search for business leads via Google Places or web research, then optionally load qualified results into GHL.
  • 01 Clarify industry, location, filters
  • 02 Search via MCP or web research
  • 03 Present results -- user decides quality
  • 04 Check GHL for duplicates
  • 05 Load approved leads with tags
/seo-content

SEO Content

Write search-optimized content with natural keyword integration for blog posts, service pages, and landing pages.
  • 01 Identify page type, keywords, audience
  • 02 Research competitors and gaps
  • 03 Write with proper heading hierarchy
  • 04 Optimize meta tags and structure
  • 05 Include linking and schema suggestions
/deploy

Deploy

Deploy any project to Cloudflare Pages with a single command. Handles build steps and verification.
  • 01 Verify project directory
  • 02 Check for wrangler.toml config
  • 03 Run build step if needed
  • 04 Deploy via wrangler pages deploy

Reference Skills

Auto-loaded

Web Standards

Design conventions and patterns Claude loads automatically when working on websites or UI.
  • Mobile-first responsive (375, 768, 1280px)
  • Clean layout with generous whitespace
  • Brand-consistent colors and typography
  • Semantic HTML, WCAG accessibility
  • Form handling: GHL webhooks or CF Workers
  • Deploy to client domain or hinescreative.xyz staging
Auto-loaded

GHL Conventions

GoHighLevel patterns Claude loads automatically when working with contacts, campaigns, or automations.
  • Campaign flow: tag trigger, SMS+email, wait, follow-up, outcome tags
  • Tag convention: campaign_delivered, _interested, _declined, _no_response
  • SMS: under 160 chars, yes/no format, first name personalization
  • Batch tagging in groups of 10-20
  • Always check duplicates before creating contacts
  • Never send without explicit approval